Fear of foreign competition
With increasing globalization and the opening of markets, the presence of foreign brands in national territory has become increasingly common. However, the entry of Eastern companies has aroused some fear among businesspeople in the American market. This fear manifests itself mainly in the pressure exerted so that no brand establishes itself in the Latin country, fearing competition in the sector.
Resistance to oriental brands
Resistance to oriental brands has its origins in several factors. One of the main ones is the concern with the quality of the products. Many businesspeople believe that oriental brands can offer lower quality products, which could harm the reputation of local brands already established in the market.
Furthermore, there is also a concern about the issue of unfair competition. Oriental brands often have competitive advantages in terms of production and labor costs, which could result in lower prices and, consequently, an unequal market competition.
The pressure to prevent the entry of eastern brands
Given this scenario, businesspeople and entities representing the US market have put pressure on the government to adopt measures that limit the entry of oriental brands into the Latin country. These measures range from the imposition of tariffs and trade barriers to the creation of specific legislation that makes it difficult for foreign brands to operate in the local market.
This pressure is motivated by the idea of protecting the national economy and ensuring the survival of local brands in the face of external competition. However, this protectionist stance can also generate negative impacts, such as limiting the supply of products and services to consumers, in addition to creating an environment of insecurity and instability in the market.
The importance of international dialogue and cooperation
Given this context, it is essential that there is dialogue and international cooperation between the different agents involved in the market. The exchange of knowledge and experiences can contribute to the development of more effective and sustainable strategies for competition in the global market.
Furthermore, it is important to highlight the importance of openness to diversity and innovation. The presence of foreign brands in the market can bring benefits to the economy, such as creating jobs, stimulating competition and expanding consumption options for consumers.
Therefore, instead of closing ourselves off to the entry of oriental brands, it is necessary to look for alternatives to promote integration and cooperation between companies from different countries. Only in this way will it be possible to build a more dynamic, competitive and sustainable market for everyone involved.
English 
Portuguese 