Conquering the Brazilian market
With plans to expand its operations in the Brazilian market, Shineray revealed another new motorcycle here. This is the Free 150, a motorcycle in the urban category that will simply face the rival Honda CG 160, which has been the best-selling motorcycle in Brazil for decades. The newcomer will bet on price and the package of standard items to win over consumers.
Competitive price
One of Shineray's strategies to win over Brazilian consumers is to offer a more competitive price compared to competitors. The Free 150 will hit the market at an attractive price, which could be a big differentiator for those looking for an economical and quality motorcycle.
Series items
In addition to the price, Shineray invested in a package of standard items to attract consumers. The motorcycle comes equipped with disc brakes, electric start, digital panel and modern design, features that may attract the attention of those looking for a complete motorcycle for everyday life.
Competition with the Honda CG 160
The Free 150's main rival will be the Honda CG 160, one of the best-selling motorcycles in Brazil. With the tradition and quality of the Japanese brand, Shineray will have a challenge ahead to gain a share of the market. However, the Chinese brand's focus on price and standard items could be a differentiator in the dispute with its competitor.
Market expectations
With the arrival of Shineray's new motorcycle, the Brazilian motorcycle market is eagerly awaiting to see how consumer acceptance will be. The Chinese brand's bet on a competitive price and a package of standard items could be a way to win over Brazilians looking for an economical and quality option.
In short, Shineray is ready to expand its operations in the Brazilian market with the launch of the Free 150. With a competitive price, a package of standard items and competition with the Honda CG 160, the Chinese brand promises to win over consumers and become consolidate as an interesting option in the urban motorcycle segment in Brazil.