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The dependence on sales by CNPJ in the automotive market

Recently, a ranking was released that reveals which vehicles in the Brazilian automotive market were most dependent on CNPJ sales in the last month. Among them, the Volkswagen Saveiro stood out, with a high sales rate for legal clients.

Challenges and opportunities for Volkswagen

This dependence on sales by CNPJ can represent both challenges and opportunities for Volkswagen. On the one hand, it shows the acceptance and popularity of the vehicle among companies, which may indicate a market niche to be explored. On the other hand, it also highlights the need to diversify its customer base in order to reduce dependence on a single segment.

Volkswagen's strategy to diversify its sales

To deal with this issue, Volkswagen has been seeking strategies to expand its sales to other audiences, such as individuals and fleet owners. This includes targeted marketing actions, partnerships with dealerships and the launch of new versions of the vehicle, aiming to serve different consumer profiles.

The impact of the corporate market on vehicle sales

The dependence on sales by CNPJ also reflects the importance of the corporate market for the automotive sector. Companies that regularly renew their fleets represent a significant share of vehicle sales, directly influencing the performance of automakers in the market.

New growth opportunities for Volkswagen

Despite the challenges presented by dependence on sales through CNPJ, Volkswagen sees new opportunities for growth and expansion of its market. With the diversification of its customer base and the launch of new vehicle lines, the automaker seeks to strengthen its presence in the automotive segment and consolidate its position in the Brazilian market.

In short, the dependence on sales by CNPJ in the automotive market is a reflection of the dynamics of the sector and the strategies adopted by automakers to expand their sales. For Volkswagen, this reality presents challenges to be overcome, but also opportunities for growth and expansion of its business.