New Chinese car brands arrive in Brazil – Do you like them?

Chery, an internationally renowned Chinese company, is known for its diverse brands and innovative models in its home country. Recently, the company decided to expand its horizons and bring two of its brands to the Brazilian national market. With a focus on meeting the demands of local consumers, Chery selected two distinct brands to introduce in the country: one more urban and the other focused on off-road.

Urban: Luxus

The first brand, called Luxus, was developed to meet the demands of urban consumers looking for elegant, sophisticated and practical vehicles for everyday use. With a modern design and unique details, Luxus cars have an irresistible visual appeal, combined with cutting-edge technology and superior comfort. Its models are ideal for those looking for a versatile car, perfect for the city and for short trips.

Off-Road: TerraDrive

The TerraDrive brand was created for adventurers on duty, who like to explore off-road trails and challenging terrains. With a robust structure and four-wheel drive, TerraDrive vehicles are ideal for those looking for performance and resistance in adverse environments. Equipped with cutting-edge technology and advanced safety systems, these models guarantee an unparalleled off-road experience for adventure lovers.

Both brands, Luxus and TerraDrive, reflect Chery's commitment to offering diversified and quality options for Brazilian consumers. With a wide range of models available, the company seeks to meet the needs of different customer profiles, ensuring excellence in design, performance and safety.

Furthermore, Chery is investing in sustainable and innovative technologies to make its vehicles even more efficient and environmentally friendly. With growing concern about preserving the environment, the company is committed to developing solutions that reduce the environmental impact of its products and contribute to a more sustainable future.

With the arrival of the Luxus and TerraDrive brands on the national market, Chery is ready to win the hearts of Brazilian consumers, offering varied, high-quality options to meet the demands of the local public. Whether in the city or off-road trails, Chery vehicles promise a unique and exciting experience for car lovers. The company is confident that its brands will gain a prominent place in the Brazilian market and will continue to surprise consumers with innovation, quality and excellence.