Stellantis in Brazil: Strategies and investments for the future
In an exclusive interview, Emanuelle Capellano, president of Stellantis in Brazil, revealed details of the company's first strategic plan to strengthen the presence of the Fiat, Citroën, Jeep, Peugeot and Ram brands in the national market.
Expansion of production and investment in technology
Capellano highlighted that Stellantis plans to expand the production capacity of its factories in Brazil, focusing on modernization and increasing efficiency. Furthermore, the company intends to invest in innovative technologies to improve the quality of its products and meet the demands of Brazilian consumers.
Diversification of vehicle supply
With a varied portfolio that ranges from popular vehicles to premium models, Stellantis intends to further diversify the offering of its products in the Brazilian market. The company will continue to invest in research and development to launch new models that meet the needs and preferences of local consumers.
Sustainability and social responsibility
In addition to focusing on the quality and innovation of its products, Stellantis is also committed to sustainability and social responsibility. Capellano highlighted that the company is implementing sustainable practices in its operations, such as reducing carbon emissions and using recyclable materials. Furthermore, Stellantis is involved in social projects that aim to improve the quality of life in the communities where it operates.
Strategic partnerships and growth in the national market
To further boost Stellantis' growth in Brazil, the company plans to establish strategic partnerships with other companies in the automotive sector and increase its presence in different market segments. Capellano emphasized that Stellantis is committed to offering high-quality products and excellent services to earn the trust and loyalty of Brazilian consumers.
With an ambitious and strategic plan, Stellantis in Brazil is determined to consolidate itself as one of the main automakers in the country, offering innovative, sustainable and high quality products that meet the needs and expectations of local consumers.