The French launched invested in the pickup market with the arrival of the Renault Alaskan. The PSA Group may or may not choose to follow suit, but if that happens, someone in Paris should give the Douglas End.
He is the Brazilian designer responsible for the concept you see here. The unidentified mid-size pickup concept is seen, as you can see, for the Citroën brand, and it looks like it would make an attractive competitor to the aforementioned Renault.
The pickup takes a new utility-like approach with two-tone bodywork layered dark gray over bright orange for a surprisingly unusual high-contrast look.
Its arrival couldn't come at a more poignant time as European automakers (best known for their nimble little hatchbacks) are tuning into the pickup scene. There's the Volkswagen Amarok, of course, and the aforementioned Renault of Alaska based on the Nissan Navara - which Mercedes will also use as the basis for its new X-Class. Fiat also has its Fullback based on the Mitsubishi L200/Triton.