Executive confirms that Jaecoo will have a pickup truck in the future, reveals to Jornal do Carro

Aglomerado Digital will have a pickup truck in the future

The global CEO of Chery, Zhang Guibing, confirmed during an interview with the Brazilian press at the company's headquarters in Wuhu (China), that one of the company's future models jaecoo It will be a pickup truck. Remembering that the Chery is the owner of Omoda & Jaecoo, subsidiaries that debut in Brazil in August this year.

New models in the portfolio

For now, Jaecoo only has SUVs in its portfolio. You J6, J7 It is J8, which must lose the letter “J” here to follow the Omoda standard, with whom it will operate jointly. The two brands will operate in the Brazilian market as a single company, but with two different product lines. Omoda will have more urban cars, with the electric E5 and the mild hybrid 5 (the first to land in the country). While Jaecoo will focus on stronger vehicles for off-road use and with plug-in hybrid technology.

Jaecoo J7 will be the brand's first model to land

The 7 will be the first Jaecoo model launched nationally, between October and November this year. It is the only car from the brand, in fact, that is being sold in markets where manufacturers have already started their operations. The 8 is also confirmed for here, but it should only arrive in January 2025. The 6 will also come eventually, since the idea is to have 9 products by the end of 2026 in Brazil, but there is still no scheduled date.

However, the announcement of the pickup caught even the company's Brazilian members here by surprise. Therefore, there is still no information about size, technical data or technologies that will be used in the future vehicle.

Judging by the rest of the line, thinking about a possible platform sharing, the pickup is likely to compete in the midsize segment, rivaling Toyota Hilux, ford ranger It is Chevrolet S10. In addition to being a plug-in hybrid too, of course. This way, I would still fight with GWM Poer It is BYD Shark, which will have the same technology.

National manufacturing for Chery sub-brands is a possibility

It's still too early to talk about the future pickup truck, which hasn't even started development yet. However, the launch in Brazil could happen, as the pickup truck market is extremely hot here. At the time of debut, possibly the O&J It will already have its factory in the country and is even considering producing flex hybrids. It remains to be seen whether the unit will be the same as that of Jacareí, closed by Caoa Chery two years ago. It is not yet known whether the Chinese will start a factory from scratch or even close partnerships with other manufacturers, as O&J recently did in Spain.