GM announces strategy to electrify all its cars

General Motors announced its strategy to offer EV technology in addition to its own vehicle portfolio.

GM's electrification components will be applied to EV conversion projects, commercial equipment, marine applications and more. The automaker says this approach will allow it to expand its reach to a larger and more diverse group of commercial customers, driving growth beyond vehicle sales and enabling new business models.

“As companies look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not just through new, but through additional technology applications, and we look forward to bringing customers – existing and new – together. along with us on our zero-emissions journey. ”

Travis Hester, Vice President of Electric Vehicle Growth Operations at GM

General Motors estimates that the total addressable market for electrification components could reach $$ 20 billion by 2030, as an increasing number of industries introduce their own emission reduction targets.

To capture a large share of this market, GM will begin introducing multiple sets of EV components in four key areas: Chevy Performance and Aftermarket, GM Powered Solutions, Ground Support Equipment and Marine Propulsion.

Vehicle aftermarket applications include the Electric Connect and Cruise eCrate Package, launched in 2022. The package will allow customers to replace their vehicle's traditional internal combustion engine with an all-electric propulsion system through the Electric Special Vehicles (eSVM) from GM. The automaker has already unveiled electric conversion vehicles such as the E-10 pickup, K-5 Blazer-E, eCOPO Camaro, Project X and, most recently, the 1972 El Camino SS powered by Lingenfelter.

GM Powered Solutions will also begin introducing bespoke electrical component assemblies for custom applications through its existing GM Marine, On-Highway, Off-Highway and Industrial segments.

In the Ground Support Equipment area, GM will supply EV components to electrify Textron GSE's TUG line of luggage tractors, cargo tractors and belt loaders. GM will provide technology for Powertrain Control Solutions, which will integrate components into lithium-ion electric powertrains for TUG equipment, aiding in the electrification of ground support equipment for use in airports around the world.

Finally, when it comes to marine propulsion, GM's strategic investment in Seattle-based electric craft company Pure Watercraft is an opportunity to bring EV technology to the marine industry. Together, the two companies will develop and market battery-electric vessels.

Additional extensions of GM's growth strategy through electrification include Hydrotec fuel cell commitments and co-development agreements, Ultium platform applications and co-development agreements, Ultium Charge 360, BrightDrop and Ultifi software platform.

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