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Volkswagen has completely rebranded its brand image with a new logo and a “sound logo”.
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Debuting at the 2019 Frankfurt Motor Show, Volkswagen kicked off its presentation with a bold new look for the company.
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With a focus on simplicity and a more human touch, Volkswagen's rebranding represents a "360-degree brand experience".
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Let's start with the new logo, which highlights the 3D design in its essential elements.
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That is, a smaller V sitting on top of a larger W in plain white font surrounded by a white circle.
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Earlier versions of the logo would connect the various points of the W to the circle, but now the W floats on top of the circle without actually touching it.
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