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Toyota is one of those famous brands that push the boundaries of their traditional businesses. In fact, it was the sixth most valuable brand in the world last year.
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According to Interbrand's "Top 100 Best Global Brands", the Japanese automaker had a jump of 10% last year, which allowed it to move from seventh to sixth place overall
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Behind eighth-placed Mercedes-Benz and fast-growing (32% increase in 2022 compared to the previous year) Tesla, now the twelfth most valuable brand globally.
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But it also means that Toyota has a lot of work to do, and constantly. In North America
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For example, the automaker has just confirmed the return of the Toyota GR Corolla Circuit Edition for the 2024 model year.
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The arrival of the Honda Pilot's 362 hp Grand Highlander crossover
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